商业研究

商业研究

• 商经理论 • 上一篇    

ECFA下两岸冷链合作联盟与决策机制研究

计国君1,2，宋继珊2   

  1. 厦门大学 1.两岸关系和平发展协同创新中心；2.管理学院，福建 厦门 361005
  • 收稿日期:2016-09-14 出版日期:2017-01-10
  • 作者简介:计国君（1964-），男，安徽肥东人，厦门大学两岸关系和平发展协同创新中心/管理学院教授，博士生导师，工学博士，研究方向：供应链管理、顾客行为、两岸关系；宋继珊（1990-），女，辽宁丹东人，厦门大学管理学院研究生，研究方向：供应链管理、两岸关系。
  • 基金资助:
    国家自然科学基金项目，项目编号：71571151，71371159；国家社会科学重点基金项目，项目编号：14AGL015。

Research on Cold-chain Logistics Alliance and Decision-making Mechanism based on ECFA across the Taiwan Strait

JI Guo-jun1,2,SONG Ji-shan2   

  1. 1.Collaborative Innovation Center for Peaceful Development of Cross-Strait Relations, Xiamen 361005, China; 2.School of Management, Xiamen University, Xiamen 361005, China
  • Received:2016-09-14 Online:2017-01-10

摘要： 在ECFA时代，两岸物流的深化合作已是不可逆转的趋势。本文对台湾企业和大陆企业结盟合资共建冷链物流设施的运作规律及两岸所实施的ECFA协议对联盟的影响进行研究，结果表明：联合决策下冷链产品市场零售价、两岸企业对冷链物流设施的投入以及两企业的利润均为最优，实现多赢；ECFA协议效应的不断增大，批发价、零售价、市场需求量、两岸企业的收益均随之增大，且市场需求量的增速高于批发价和零售价。由此需要两岸企业增强互信，通过多种方式深入合作扩大ECFA协议效应。

关键词: ECFA协议, 物流联盟, 两岸关系

Abstract: Under Cooperation Framework Agreement (ECFA), deepening cooperation in cross-strait logistics is an irreversible trend. This paper studies the operation of joint venture and cold chain logistics facilities between Taiwan enterprises and Mainland enterprises and influence of ECFA protocol implemented by government on alliance. It is found that, the alliance can be optimally operated in the case of centralized decision-making game model since the retail price, the investment to infrastructure and the profit are all optimal. With the effect of ECFA improved, wholesaling price, retail price, the demand and the profit increase accordingly, and the increasing speed of demand is higher than those two prices. Therefore, the corporations across Taiwan strait should strengthen trust, and deepen cooperation in various ways to increase the ECFA effect.

Key words: ECFA, logistics alliance, Cross-strait relationship