商业研究

商业研究

• 商经理论 • 上一篇    下一篇

生鲜电商与物流服务商的契约协调 ——基于生鲜宅配模式的分析

徐广姝，宋子龙   

  1. 北京物资学院 物流学院，北京〓101149
  • 收稿日期:2016-10-13 出版日期:2017-03-03
  • 作者简介:徐广姝（1975-），女，长春人，北京物资学院物流学院副教授，管理学博士，研究方向：生鲜农产品物流配送系统优化、生鲜农产品供应链管理；宋子龙（1989-），男，山东临沂人，北京物资学院物流学院研究生，研究方向：生鲜农产品物流配送模式优化、生鲜农产品供应链管理。
  • 基金资助:
    国家社会科学基金项目“基于行为视角的食品供应链风险形成机理和防控机制研究”，项目编号：13BGL062；北京市哲学社会科学基金项目“北京市生鲜农产品精益配送模式研究”，项目编号：09AbJG299；北京市教委社科计划项目“北京市生鲜电商配送模式创新与选择研究”，项目编号：SQSM201710037003。

Coordinating Contract between Fresh Agricultural Products E-business Enterprise and Logistics Service Provider——An Analysis based on Fresh Agricultural

XU Guang-shu, SONG Zi-long   

  1. School of Logistics, Beijing Wuzi University, Beijing 101149, China
  • Received:2016-10-13 Online:2017-03-03

摘要： 在生鲜宅配模式下，生鲜电商与物流服务商组成的二级供应链，考虑生鲜农产品销售价格、新鲜度、物流服务商配送及时性及服务态度同时影响生鲜农产品市场需求，本文运用博弈模型分析了常见契约不能有效协调供应链的情况，设计了生鲜电商企业与物流服务商之间“数量折扣+成本分担+收益共享”组合契约。在参数满足一定条件下，该组合契约能同时协调生鲜农产品销售价格、物流服务商保鲜努力水平、物流服务努力水平以及配送量，实现系统利润最优、双方利润的帕累托改进。

关键词: 生鲜宅配, 生鲜农产品, 生鲜电商企业, 物流服务商, 契约协调

Abstract: In the case of fresh agricultural products home delivery mode, this paper considers a two-echelon supply chain consisting of fresh agricultural products e-business enterprise and logistics service provider and takes the influence factors of market demand into consideration, including fresh agricultural products sales price,freshness and delivery timeliness, service attitude of logistics service provider. And game model is used to analyze the common contract cannot effectively coordinate the supply chain. Then a combined contract is designed, including logistics distribution cost quantity discount contract, cost sharing contract and revenue sharing contract. When the contract coefficient satisfies certain conditions, the combined contract can effectively coordinate fresh agricultural products sales price, the level of fresh-keeping effort, the level of logistics service and the distribution quantity of logistics service provider, and can realize the optimization of system profit, achieving optimal system profit and the Pareto improvement of bilateral profits.

Key words: fresh agricultural products home delivery, fresh agricultural products, fresh agricultural products e-business enterprise, logistics service provider, contract coordination