商业研究

商业研究

• 商经理论 • 上一篇    下一篇

中国零售业“走出去”如何对接“一带一路”？ ——对“五通”的经济学分析

朱瑞庭   

  1. 上海建桥学院 商学院，上海 201306
  • 收稿日期:2017-02-07 出版日期:2017-04-18
  • 作者简介:朱瑞庭（1966-），男，浙江诸暨人，上海建桥学院商学院教授，经济学博士，研究方向：国际商务、零售营销、品牌管理。
  • 基金资助:
    国家社科基金项目“中国零售业‘走出去’对接‘一带一路’国家战略的途径及对策研究”，项目编号：16BGL012

How does China′s Retail Trading “Going Global” Strategy Adapt to “The Belt and Road Initiative”？——An Economics Analysis of “Five Major Goals”

ZHU Rui-ting   

  1. Business School，Shanghai Jianqiao University，Shanghai 201306，China
  • Received:2017-02-07 Online:2017-04-18

摘要： 共建“一带一路”以“政策沟通、设施联通、贸易畅通、资金融通、民心相通”（简称“五通”）为合作重点，沿线国家和地区是中国零售业“走出去”的重要目标市场。中国零售业应该抓住机遇，对接“一带一路”国家战略，加快“走出去”的步伐，同时反过来充实和丰富“一带一路”建设的内涵。为了实现这一战略对接，在对外方向上，应积极主导、引领和加强双边及多边框架内的政策沟通、战略对接和商贸对话；在对内方向上，把中国零售业“走出去”纳入“一带一路”建设的框架，并在规划、法律、政策等层面加强统筹协调和服务，以共同构建起中国零售业“走出去”对接“一带一路”的支撑体系。

关键词: 中国零售业, 走出去, 一带一路, 五通

Abstract: Jointly building “The Belt and Road Initiative” takes five major goals, namely “Policy Coordination, Facilities Connectivity, Unimpeded Trade, Financial Integration and People-to-people Bond”, as cooperation focus, and countries along the “The Belt and Road Initiative” are the important target markets of China′s retail trading “going global”. China′s retail trading should be promoted to adapt to “The Belt and Road Initiative” strategy, aiming at driving the “going global” strategy, substantiating and enriching the content of “The Belt and Road Initiative” cooperation. As such, in the external direction, we should actively lead, guide and strengthen policy communication, strategic docking and business dialogue within the bilateral and multilateral framework; in the internal direction, we should take China′s retail trading “going global” into the framework of “The Belt and Road Initiative” construction, and strengthen the coordination and service in planning, legal and policy levels to build a support system of China′s retail trading “going global” adapting to “The Belt and Road Initiative”.

Key words: China′s retail trading, “going global”;The Belt & Road Initiative;Five Major Goals