商业研究

• 商经理论 • 上一篇    下一篇

基于添附理论的商业标识保护研究

刁舜1,陈家宏2   

  1. (1.北京师范大学 法学院,北京 100875; 2.西南交通大学 公共管理与政法学院,成都 610031)
  • 收稿日期:2017-12-26 出版日期:2018-03-23
  • 作者简介:刁舜(1991-),男,四川资阳人,北京师范大学法学院博士研究生,研究方向:民商法学;陈家宏(1964-),男,安徽芜湖人,西南交通大学公共管理与政法学院教授,管理学博士,研究方向:知识产权法学。
  • 基金资助:
    国家社会科学基金项目,项目编号:16XFX026。

Research on Protection of Commercial Marks from the Perspective of Accession

DIAO Shun1, CHEN Jia-hong2   

  1. (1. Law School,Beijing Normal University,Beijing 100875, China;2. School of Public Affairs & Law, Southwest Jiaotong University, Chengdu 610031, China)
  • Received:2017-12-26 Online:2018-03-23

摘要: 商业标识与劳动结合后的权利归属与利益分享产生的冲突纠纷较为频繁,我国现有的保护路径主要倾向于片面地保护特定主体的权益,导致利益失衡;抑或是将商业标识产生的权益交由各方主体共有,不利于商业标识的后续流转。现行的法律规则未对此提供有效指引,以至于在司法实践中出现了诸如广药集团与加多宝公司包装装潢案法律适用的困境。为了解决这些弊端,通过糅合式的立法模式,在财产法编中引入传统物权的添附规则是必要的,遵循当事人约定优先的任意性法律规范,应以“转换化测试标准”为主、“价值差异测试标准”为辅来判断其是否形成了商业标识的添附物,再根据贡献较大的一方取得商业标识的专有权,并弥补另一方相应的投入与收益。

关键词: 添附, 商业标识, 包装装潢, 利益平衡

Abstract: Conflicts of the ownership and sharing of benefits arise frequently after the combination of different commercial marks and labour, however, China′s existing protective paths tend to the one-sided protection of the rights and interests of a particular subject resulting in imbalances of interest or share the rights and interests of commercial marks by the parties, which isn′t conducive to its subsequent dynamic transfer. The current legal rules fail to provide effective guidance, so that in the judicial practice the plights of application of law have appeared, such as the cases of package and decoration between GPHL and JDB corp. To solve these problems, it is essential to introduce the accession rules into the future Part of Property Right of the Civil Law through the blend of legislative model. Following the arbitrary norms that the parties′ agreements are prioritized should mainly base on the transformation test and partially base on the disparity-of-value test to decide whether the accession things have been formed, then the party who makes a greater contribution owns the exclusive rights of the commercial marks, and the party shall make up for the other party′s corresponding input and income.

Key words: accession, commercial marks, package and decoration, balance of interests