<div style="line-height: 150%;"> <span style="font-size: 10.5pt;">评论得分与呈现方式对消费者购买意愿的影响 </span> </div>

郑宏明，史文彬

Effects of Reviews Scores and Presentation Mode on Consumers′ Purchasing Intention

ZHENG Hong-ming，SHI Wen-bin

商业研究 . 2016, (10): 177 -184 .