商业研究
中华老字号品牌评价研究：基于新闻文本的量化分析
钱明辉，陈丹，郎玲玉，李祺
Research on China′s Time-Honored Brand Evaluation: A Quantitative Analysis based on News Text
QIAN Ming-hui1, CHEN Dan1, LANG Ling-yu1, LI Qi2
商业研究 . 2017, (1): 1 -12 .