大型商超顾客维系效果研究 ——基于双渠道服务质量整合模型(DC-SQ-IM)的分析
郭俊辉1,许翠微2
Research on Customer Retention Effect of Large Supermarket:An Analysis based on Dual Channel Service Quality Integration Model(DC-SQ-IM)
GUO Jun-hui1,XU Cui-wei2
商业研究 . 2019, (1): 1 -9 .