虚拟品牌社区顾客参与价值共创如何提升品牌关系？ ——品牌体验的中介作用
李朝辉1，卜庆娟1，曹冰1,2
How Does Customer Participation in Value Co-creation Promote Brand Relationship in Virtual Brand Community?The Mediating Effects of Brand Experience
LI Zhao-hui1, BU Qing-juan1,CAO Bing1,2
商业研究
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2019, (6): 9
-17
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