购物氛围对新老顾客惠顾意向的影响 —

范苗苗1，魏胜2，吴小丁1

The Effect of Shopping Atmosphere on New and Old Customers′s Patronage Intention:A Mediated Moderation Effect

FAN Miao-miao1,WEI Sheng2,WU Xiao-ding1

商业研究 . 2020, (8): 1 -8 .