商业研究

商业研究

• 经济学研究 • 上一篇    下一篇

文化障碍对我国服务贸易出口流量的影响 ——基于16个服务贸易伙伴国出口数据的分析

王立非，金钰珏   

  1. 对外经济贸易大学 英语学院，北京 100029
  • 收稿日期:2017-06-25 出版日期:2017-10-10
  • 作者简介:王立非（1962-），男，南京人，对外经济贸易大学英语学院教授，博士生导师，文学博士，研究方向：商务英语；金钰珏（1989-），女，哈尔滨人，对外经济贸易大学英语学院博士研究生，研究方向：语言经济学。
  • 基金资助:
    国家社科基金一般项目，项目编号：16BYY178；北京市社会科学基金重点项目，项目编号：14WYA006；中央在京高校重大成果转化项目，项目编号：47160102。

The Effects of Cultural Barrier Index on Chinese Service Trade Export Flow： Based on Service Trade Export Database of 16 China′s Service Trade Partners

WANG Li-fei, JIN Yu-jue   

  1. School of International Studies, University of International Business and Economics, Beijing 100029, China
  • Received:2017-06-25 Online:2017-10-10

摘要： 国家之间的文化差异对服务贸易有着重要影响。基于Inglehart的文化维度理论，本文运用WTI文化距离指数方法测量我国与16个主要贸易伙伴国的文化距离指数，运用引力模型考察其对我国对外服务贸易出口的影响。研究显示：文化距离指数与我国服务贸易出口呈现显著负相关，文化障碍每降低10%，我国服务贸易出口流量则上升2.23%。我国正处于从服务贸易大国向服务贸易强国转型的关键期，加强我国与贸易伙伴国的文化交流，缩小国家间的文化距离，对树立我国服务贸易强国的形象，促进我国政治、经济、外交的发展具有重要的推进作用。

关键词: 文化障碍指数, 服务贸易, 引力模型, 出口流量

Abstract: Cultural differences between countries affect service trade greatly. Based on the Inglehart′s Culture Dimension Theory and adopting the WTI cultural barrier measurement, this study measures the degree of cultural barrier of China with sixteen trade partners and the impact of cultural barrier on China′s service trade export flow by the use of extended gravity model. The study found that the higher the cultural barrier index is, the less the service trade flows. The cultural barriers index decreasing by 10% could lead to the service trade flow increase by 2.23%. China is in the critical transitional period from sizable to powerful service trading country. Therefore, the enhancement of cultural exchange and removal of cultural barriers between China and its trade partners will help China build the image of powerful service trade country and promote the development of Chinese politics, economy and diplomacy.

Key words: Cultural Barrier Index, service trade, gravity model, export flow