商业研究

商业研究

• 民生经济 • 上一篇    下一篇

网络订餐平台规模与其食品安全监管努力关系分析

费威1，翟越2，时亚星1   

  1. 1.东北财经大学 经济学院/经济计量分析与预测研究中心，辽宁 大连 116025； 2.黑龙江大学 经济与工商管理学院，哈尔滨 150080
  • 收稿日期:2017-03-16 出版日期:2017-08-24
  • 作者简介:费威（1982-），女，辽宁鞍山人，东北财经大学经济学院/经济计量分析与预测研究中心副教授，研究方向：食品安全管理、经济优化；翟越（1991-），男，黑龙江伊春人，黑龙江大学经济与工商管理学院学生，研究方向：会计学；时亚星（1994-），本文通讯作者，女，河南许昌人，东北财经大学经济学院研究生，研究方向：经济优化。
  • 基金资助:
    国家自然科学基金项目，项目编号：71703014；教育部人文社会科学研究规划基金项目，项目编号：17YJA630014；辽宁省财政科研基金项目，项目编号：16C021；大连市社科联2016-2017年度重点课题，项目编号：2016dlskzd052；东北财经大学优秀科研创新人才项目，项目编号：DUFE2015R01。

An Analysis of the Relationship between Platform Scale of the Network Ordering and Its Food Safety Supervision Effort

FEI Wei1,ZHAI Yue2, SHI Ya-xing1   

  1. 1. School of Economics/Center of Econometric Analysis and Forecasting, Dongbei University of Finance & Economics, Dalian 116025, China; 2. School of Economics and Business Administration, Heilongjiang University, Harbin 150080, China
  • Received:2017-03-16 Online:2017-08-24

摘要： 针对网络订餐食品安全问题，通过对我国网络订餐行业现状的分析且建立优化模型，探析网络订餐平台在初建发展期与成熟发展期的平台规模与其食品安全监管努力的关系和影响因素。网络订餐平台在初建期以实现更大规模为首要目标，只有在规模相对较小时其才具有最优食品安全监管努力水平的决策；网络订餐平台在成熟期能够选择最优规模，该规模越小其对商家的最优食品安全监管努力水平越高。因此，政府部门在网络订餐平台不同时期的发展阶段应根据平台规模及其食品安全监管努力关系的变化，部署实施相应的食品安全监管措施。

关键词: 网络订餐, 平台规模, 食品安全监管

Abstract: For the food safety problem of the network ordering, by the analysis of the present situation of the network ordering industry in China, and the establishment of the optimization models, the paper analyzes the relationship and the influence factors between the platform scale of the initial construction period and the mature development period and the effort of the food safety supervision. The research shows that the network ordering platform could take more scale as the primary goal in the initial construction period, only in the scale is relatively small, can have the platform optimal effort level decision of the food safety supervision; the network ordering platform can determine optimal scale, and the smaller scale is, the higher optimal effort level of food safety supervision for the merchants is in the mature development period. Accordingly, the government departments should be based on the change of the relationship between the network ordering platform scale and its food safety supervision to make the deployment and the implementation of the corresponding food safety regulatory measures in development stage of different periods.

Key words: network ordering, platform scale, food safety supervision