商业研究

商业研究

• 旅游文化 • 上一篇    

文化旅游产业融合对文化消费的影响

张肃，黄蕊   

  1. （长春理工大学 经济管理学院，长春 130022）
  • 收稿日期:2017-09-27 出版日期:2018-02-22
  • 作者简介:张肃（1972-），女，长春人，长春理工大学经济管理学院教授，经济学博士，研究方向：产业经济学；黄蕊（1987-），女，长春人，长春理工大学经济管理学院副教授，金融学博士，研究方向：产业经济学。
  • 基金资助:
    教育部人文社会科学项目，项目编号：14YJA790085，17YJC790053；吉林省科技厅软科学项目，项目编号：20170418032FG，20160418042FG；吉林省教育厅科研项目，项目编号：JJKH20170641SK。

The Impact of Cultural Tourism Industry Convergence on Cultural Consumption

ZHANG Su，HUANG Rui   

  1. （School of Economics and Management，Changchun University of Science and
  • Received:2017-09-27 Online:2018-02-22

摘要： 党的十九大报告明确提出健全现代文化产业体系，创新生产经营机制，培育新型文化业态，推动文化事业和文化产业发展的新任务，文化产业部门正在着力推动我国文化产业与国民经济各产业的“跨界融合”，从而推动文化业态创新和我国文化消费的转型升级。本文基于耦合协调度模型测算我国2005-2015年30个省市文化旅游产业的融合度水平，印证我国文化旅游新业态的成长与进步。动态面板模型的拟合结果显示我国文化旅游产业融合与文化消费之间存在着互为因果的关系，产业融合对文化消费水平的提升作用十分显著；文化旅游产业融合为市场提供了更复合、多元的供给品，满足了消费者日益升级的文化消费需求。因此，切实贯彻十九大报告精神，坚定文化自信，进一步完善政府职能，培育专业化的文化旅游产业人才，强化文化旅游产业投融资机制，依托文化产业融合带动文化消费的转型升级，是我国文化产业进一步发展的重要途径。

关键词: 文化旅游产业融合, 文化消费, 动态面板模型, 十九大

Abstract: The report of The 19th National Congress of the Communist Party of China clearly proposed a new task of perfecting the system of modern cultural industry, innovating the mechanism of production and management, developing a new type of cultural format and promoting the development of cultural undertakings and cultural industries. The cultural industry sector focuses on promoting the trans-disciplinary integration of our cultural industry and other industries of our national economy, thus promoting the cultural format innovation and the transformation and upgrading of China′s cultural consumption. Based on the coupling coordination degree model, this article estimates the integration level of cultural tourism industry in 30 provinces and cities in China from 2005 to 2015, and confirms the growth and progress of new tourism industry in our country. The fitting results of the dynamic panel model show that there is a mutual causal relationship between the integration of cultural tourism and cultural consumption in our country, and industrial integration has a significant influence on the upraising of cultural consumption level; the integration of cultural tourism industry provides a more complex and diversified supply for the market to meet the increasing consumer demand for cultural consumption. Therefore, earnestly carrying out the spirit of the 19th National Congress of the Communist Party of China, strengthening our cultural confidence, further improving government functions, cultivating specialized personnel for cultural tourism industry, strengthening investment and financing mechanisms in the cultural tourism industry, and promoting the transformation and upgrading of cultural consumption based on the integration of cultural industry will be an important way to further develop our cultural industry.

Key words: cultural tourism industry integration, cultural consumption, dynamic panel model；The 19th National Congress of the Communist Party of China