关键词: 分享经济, 赋能, 价值共创, 商业模式创新.

Abstract: “Empowerment platform” is an important evolution trend of Internet companies. How to reshape the logic of value co-creation, in turn, guide the business model innovation path by using empowerment, needs further theoretical explanations and case studies. The paper builds theoretical model of “Empowerment-Value Co-creation-Business Model Innovation” model(it is divided into three stages) under the background of sharing economy based on a case study of ZhuBajie, and studies the internal mechanism of the different stages of empowerment: in the phase of user empowerment, users can participate in value co-creation process through platform empowerment, and two-side network realize value co-creation by platform matching, and business model service value co-creation from market segment; in the phase of data empowerment, data reveal potential needs by data empowerment, and industrial chain extends to the generic demand, and whole industry chain realizes value co-creation through the combination of the Internet and the traditional industries; in the phase of ecology empowerment, through the interactive scene and collaboration tool developed by the platform and taking incubate innovative and entrepreneurial groups as the main line, whole ecosystem realizes empowerment to each other, sharing information and resource to each other and value co-creation. This study explores the evolution logic of value creation and business model innovation from the perspective of empowerment, and realizes the research case docking and theory deepening..

Key words: sharing economy, empowerment, value co-creation, business model innovation