Research on the COFCO Womai Business Model based on Fuzzy Comprehensive  
 Evaluation Method

Abstract

Abstract: Under the joint action of policy support, technical support and consumer demand, the fresh electric commerce market presents a situation that a variety of business models and industry camps chase drastically, but e-commerce model still needs to be improved and developed continually due to the characteristics of fresh food business. This paper selects COFCO Womai as a typical case, analyzes its business model from the perspective of factors and based on fuzzy comprehensive evaluation method and puts forward feasible suggestions for improving business model to provide reference for fresh electric commerce.

Key words: fresh e-commerce, business model, factor perspective, fuzzy comprehensive evaluation method

SUN Yong-bo，LI Xia . Research on the COFCO Womai Business Model based on Fuzzy Comprehensive Evaluation Method[J]. 商业研究.

References

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Research on the COFCO Womai Business Model based on Fuzzy Comprehensive Evaluation Method

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