Abstract: Rural residents′ information consumption level is lower than urban residents′, but the spatial correlation is higher than urban residents′, showing higher spatial integration features. So the theory model of considering three factors that include the internal, external consumption habit and the spillover effects of information consumption is put forward. Based on the principle of from general condition to special condition, the dynamic spatial panel model is established. But the model is non-stable through wald-test. The conclusions of spatially cointegrated model show that the rural residents do not form significant consumption habit; the conclusions of static spatial panel model show that the information consumption has marked spillover effects,the income is still the main factor enhancing rural residents′ information consumption, the information infrastructure has smaller influence, the price, urban residents′education and consumption habit have no significant influence. Based on the above conclusions, the corresponding polices include training the consumption habit and enhancing spillover effects with continuous increasing of rural residents′ income,which may be a shortcut to accelerate the development of economy and culture of rural area, and decrease differences between urban and rural residents.

Key words: rural residents, information consumption, influence factors, spatial correlation, spatial panel model