Abstract: Promoting farmers entrepreneurship is an important measure to solve the “three rural issues”, and entrepreneurial learning helps to improve the probability of entrepreneurial opportunity identification. According to the theory of entrepreneurial opportunity recognition, this study constructs the mediating effect model of entrepreneurial learning, entrepreneurial alertness and entrepreneurial opportunity identification of farmers, and uses SPSS and AMOS software to empirically analyze the relationship between entrepreneurial learning, entrepreneurial alertness and entrepreneurial opportunity identification of farmers through collecting the questionnaire survey from farmer entrepreneurs in six provinces.The results show that entrepreneurial learning and each dimension has positive impact on the entrepreneurial opportunities identification, entrepreneurial learning and each dimension has significant positive influence on entrepreneurial alertness, entrepreneurial alertness and each dimension has positive impact on farmers′ entrepreneurial opportunity identification, and entrepreneurial alertness plays a partial mediating role between entrepreneurial learning and entrepreneurial opportunity recognition of farmers. The results of this study will help to explore the path of improving the ability of opportunities identifying of farmer entrepreneurs, and promote the development of rural innovation and entrepreneurial economy of our country.

Key words: farmer entrepreneurship, entrepreneurial learning, entrepreneurial alertness, entrepreneurial opportunity identification