商业研究

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On Effect of Inter-organizational Trust Influenced by Dynamic Contingency of Internal and External Environment on Channel Relationship Conflict Management

YANG Wei1, ZHOU Yin1, LI Yao2   

  1. (1.School of Economics & Management, Chang′an University, Xi′an 710064,China; 2. School of Management, Tianjin University of Technology, Tianjin 300384, China)
  • Received:2018-01-03 Online:2018-04-27

Abstract: Channel conflict is vital for channel cooperation, and inter-organizational trust can reduce channel relationship conflict. However, previous studies fail to test the changing effects of inter-organizational trust on relationship conflict in marketing channel in the presence of relationship dynamism and market turbulence. By analyzing the functions and effects of market dynamics and relationship dynamics on inter-organizational trust on relationship conflict, the paper proposes corresponding hypothesis. Regression analysis results from 162 samples manufacture show, market turbulence strengthens the effects of inter-organizational trust on destructive and constructive conflict, while relationship instability weakens the influence of inter-organizational trust on the two types of relationship conflict. This research reveals the complexity and contingency of inter-organizational trust for managing relationship conflict under internal dynamism and external turbulence environment, which also has significant theoretical implication and practical suggestion for relationship conflict management in marketing channel.

Key words: inter-organizational trust, relationship conflict, market turbulence, relationship dynamism, contingent effect