Abstract: The report of the 19th National Congress of the Communist Party in China put forward a five-in-one Rural Revitalization Strategy including “industrial prosperity, ecological livability, rural civilization, effective governance, and well-off life”. It requires a regular rural governance system which contains autonomy, rule of law, and rule of morality to accelerate agricultural and rural modernization. In the process of rural economic transformation of China, rural governance is the process of interaction and cooperation between the state administration and the village society in order to make rural society order well-functioning and rural public goods effectively supplied, which is significant to the implementation of the Rural Revitalization Strategy. Based on the content analysis of the Central Document No.1 from 1982 to 2018, this paper uses the Nvivo 11-an automatic text analysis tool- to examine the evolution of China′s rural governance from four aspects since the reform and opening up: rights foundation, concept orientation, practical goal and realization path, finding that farmers′ rights are continuously strengthened， consultative participation are enhanced, urban and rural development is gradually integrated and the rural public services are perfected, the institutional supply and grassroots autonomy are combined organically. Under the situation of Rural Revitalization Strategy, China′s rural governance needs to strengthen the interaction mechanism between the government and village at the micro level, further standardize the township governments′ power and responsibility system, strictly enforce the behavioral constraints of the village elite groups, and improve the rural regulations under the guidance of village CPC′s organizations..

Key words: Rural Revitalization Strategy, rural economy, rural governance, Central Document No.1, content analysis