新媒体环境下消费者互动、品牌情感与购买行为 ——基于互动仪式链理论的分析

Consumers Interaction, Brand Appeal and Purchase Behavior under the Milieu of New Media: An Analysis based on Interaction Ritual Chains

XU Xin-liang1,YU Ze-hui2, MENG Rui2

商业研究 . 2018, (7): 24 -32 .