商业研究

商业研究

• 产业经济 • 上一篇    下一篇

东北地区汽车制造企业价值链整合模式研究

綦良群，汤利蒙   

  1. 哈尔滨理工大学 管理学院，哈尔滨 150080
  • 收稿日期:2017-01-25 出版日期:2017-05-25
  • 作者简介:綦良群（1964-），男，长春人，哈尔滨理工大学管理学院教授，博士生导师，管理学博士，研究方向：高新技术产业发展战略与管理。
  • 基金资助:
    国家自然科学基金项目，项目编号：71373061。

Research on Value Chain Integration Model of Automobile Manufacturing Enterprises in Northeast China

QI Liang-qun, TANG Li-meng   

  1. Management School of Harbin University of Science and Technology, Harbin 150080, China
  • Received:2017-01-25 Online:2017-05-25

摘要： 价值链整合是汽车制造企业通过价值链管理而获取竞争优势的重要途径，其对于东北地区汽车制造业的中国版工业4.0战略的设计及实施，摆脱目前对合资品牌、低端自营严重依赖的局面，具有重要的现实意义。基于交易成本理论、分工理论、市场势力理论，本文提出了汽车制造企业整合的四种模式（溶解、模块、外包、独立），构建了基于定量战略计划矩阵的模式选择模型，并以一汽轿车研发活动的整合模式选择为例进行了案例分析。研究认为：各整合模式没有优劣之分，企业应当基于自身的整合能力、企业资源禀赋和企业战略，选择匹配的整合模式，以获得更好的整合效果。

关键词: 汽车制造企业, 价值链整合, 整合模式

Abstract: Value chain integration is the important way for automobile manufacturing enterprises to obtain competitive advantage by value chain management, which has great practical significance to design and implement the 4.0 strategy of Chinese version of industry in the Northeast′s automobile manufacturing industry, and get rid of the heavy reliance on joint venture brands and low-end self-support. This article puts forward four patterns of automobile manufacturing enterprise integration (dissolution, modules, outsourcing, independence) based on transaction cost theory, division of labor theory and theory of market power, builds mode selection model based on quantitative strategic planning matrix, and carries out a case analysis by taking the choice of integration mode of FAW car research and development activities as an example. Study suggests that for the integration model, neither is superior to the other, so enterprise should choose matching integration model based on their own ability, resources endowment and strategy in order to obtain better integration effect.

Key words: automobile manufacturing enterprise, value chain integration, integration model