Abstract: Under the trend of economic globalization,cross-cultural management of transnational corporation in global operation has become one of the most important subjects of enterprise internationalization development. This article analyzes the cultural differences between China and western countries in three levels: country, enterprise and individual through studying Geert Hofstede′s cultural dimensions theory and puts forward six stages of successful management: facing “cultural differences”, avoiding “cultural conflicts”, cultivating “cultural sensitivity”, promoting “cultural integration”, promoting “cultural innovation” and developing “cultural identity”; combined with case analysis,the paper puts forward three effective paths to develop cultural identity, which are the path of keeping home country′s culture, the path of respecting and adapting to host country′s culture, and the globalization path of integrating multi-national culture.

Key words: cross-cultural management, transnational corporation, cultural difference, cultural identity, enterprise internationalization