Abstract: Despite the rapid development of China′s convention and exhibition industry, there are still widespread problems of poor quality, low value, high cost and low exhibitor satisfaction, which make the exhibition′s influence less obvious, and a large number of potential participants lost interest in exhibiting. The rational construction of the value system of exhibition products is helpful to promote the promotion of the exhibition products and further healthy development of the exhibition industry. Based on Kotler′s theory of Customer Delivered Value, this paper selects 26 indicators which affect the value of exhibition products by means of interview and questionnaire, and constructs the value system of exhibition products by 8 principal component factors through factor analysis. This paper perfects the previous research on the value system of exhibition products, and provides ideas for the suppliers of exhibition products to provide product upgrading.

Key words: the value system of exhibition products, Customer Delivered Value, suppliers of exhibition products, factor analysis