The Effects of Relationship Benefits on Relationship Quality——Concurrently Discussing
the Moderating Effect of Customers Attachment Avoidance
WANG Xiao-fei1,2,WANG Quan-yong3,YU Yi-ping2
1.International Business School, University of International Business and Economics, Beijing 100029,China;2. Business School, Qingdao Technological University, Qingdao 266520, China;
3. School of Economics and Management, Shihezi University, Shihezi 832003, China
WANG Xiao-fei1,2,WANG Quan-yong3,YU Yi-ping2. The Effects of Relationship Benefits on Relationship Quality——Concurrently Discussing
the Moderating Effect of Customers Attachment Avoidance[J]. 商业研究.
［1］Mende and Bolton.Why Attachment Security Matters: How Customers′ Attachment Styles Influence Their Relationships with Service Firms and Service Employees［J］．Journal of Service Research, 2011,14(3):285-301.
［2］Martin Mende, et al.Decoding Customer-Firm Relationships: How Attachment Styles Help Explain Customers′ Preferences for Closeness, Repurchase Intentions, and Changes in Relationship Breadth［J］．Journal of Marketing Research, 2013, 50(1):125-142.
［3］Berry, Leonard L.Relationship Marketing of Services: Growing Interests, Emerging Perspectives［J］．Journal of the Academy of Marketing Science, 1995,23(4):236-245.
［4］Thomson and Johnson.Marketplace and Personal Space: Investigating the Differential Effects of Attachment Style across Relationship Contexts［J］．Psychology and Marketing, 2006, 23(8): 711-726.
［5］Paulssen.Attachment Orientations in Business-to-Business Relationships［J］．Psychology and Marketing, 2009,26(6): 507-533.
［6］Swaminathan, Stilley, and Ahluwalia.When Brand Personality Matters: The Moderating Role of Attachment Styles［J］．Journal of Consumer Research, 2009, 35(6):985-1002.
［7］Collins, Nancy L.Working Models of Attachment: Implications for Explanation, Emotion, and Behavior［J］．Journal of Personality and Social Psychology, 1996,71(4):810-832.
