Abstract: Using the survey data of national floating population in 2015, the paper analyzes the features of post-90s floating youth′s willingness to live in Guangdong Province, and empirically studies the influence of population, economy, society and other factors on willingness to live in city. The research shows that post-90s floating youth′s willingness to live in city has a distinct classification structure characteristic, and tends to “I don′t know” option on the whole, among which, the young married and higher education level show relatively high willingness to stay. Marriage, education level, income expenditure ratio, occupational category and employment status have a significant impact on improving post-90s floating youth′s willingness to live in Guangdong Province.

Key words: Post-90s, floating youth, urban living willingness, Guangdong Province, empirical study