Business Model of Sharing Economy in Chinese Context based on Comparative

Abstract

Abstract: Based on the business model canvas model proposed by Osterwalder et al., this paper analyzes enterprises business model of sharing economy in China by the comparison of several cases, such as DIDI. Compared with the traditional Chinese business model, the business model innovation of sharing economy lies in that the enterprises obtain revenue through the construction of sharing platform, make use of the platform to make the supply side better grasp the value proposition of demand side, and share the personalized idle resources to regulate the relationship between supply and demand sides, information technology and the information symmetry between supply and demand are the core resources and capacities of an enterprise; compared with similar foreign enterprises, the localization and differentiation of the business model of China′s sharing economy are mainly reflected in the level of profitability.

Key words: sharing economy;Chinese situation;business model canvas, business model innovation

WANG Jia-bao,XUE Man,DUN Shuai. Business Model of Sharing Economy in Chinese Context based on Comparative [J]. 商业研究.

References

注释： ①资料来源：国家信息中心分享经济研究中心与中国互联网协会分享经济工作委员会联合发布《中国分享经济发展报告2017》http://www.sic.gov.cn/News/250/7737.htm. ②数据来源：国家信息中心分享经济研究中心与中国互联网协会分享经济工作委员会联合发布《中国分享经济发展报告2016》http://www.sic.gov.cn/News/250/6362.htm. ③资料来源：截至2016年5月，根据推动共享经济发展的几点思考——中国日报网整理所得， http://cnews.chinadaily.com.cn/2016-05/03/content_25032355.htm. ④资料来源：截至2016年1月，根据新浪财经-财华社整理所得，http://finance.sina.com.cn/stock/hkstock/2016-01-11/doc-ifxnkkux1127677.shtml. ⑤资料来源：滴滴出行官网，http://didichuxing.com/. ⑥资料来源：截至2016年9月，根据CNET科技咨询网整理所得http://www.cnetnews.com.cn/2016/0921/3083536.shtml. ⑦资料来源：截至2016年11月，根据环球旅讯、小猪官网收集整理所得http://www.traveldaily.cn/article/109418；http://www.xiaozhu.com/. ⑧资料来源：截至2015年7月，根据春雨医生，百度百科整理所得http://baike.baidu.com. ⑨资料来源：截至2016年11月，根据搜狐公众平台整理所得http://mt.sohu.com/20150916/n421297293.shtml.〖ZK)〗参考文献：［1］国外分享经济怎么管_财经_环球网［EB/OL］．［2016-03-29］．http://finance.huanqiu.com/roll/2016-03/8786828.html. ［2］2016中国网民大数据在这里！［EB/OL］．http://sanwen8.cn/p/2e8DVbt.html. ［3］Teece D J. Business models, business strategy and innovation［J］．Long range planning, 2010,43(2): 172-194. ［4］Osterwalder,A.,Y.Pigneur，et al．Clarifying business models:Origins，present，and future of the concept［J］．Communications of the association for Information Systems,2005,16(1):1-25．［5］刘建刚,马德清,陈昌杰,等.基于扎根理论的“互联网+”商业模式创新路径研究——以滴滴出行为例［J］．软科学,2016(7):30-34. ［6］一帆.小猪短租与分享经济［J］．上海经济,2014,(Z1):32-33. ［7］芦季苇.浅析共享经济“互联网+”时代的经济模式——以专车、Uber、Airbnb为实例分析［J］．中国商论,2016(25):169-170. ［8］何琳. 在线短租企业商业模式分析——以小猪短租为例［J］．现代商业,2016(9):44-45. ［9］“春雨医生”，百度百科［EB/OL］．http://baike.baidu.com. ［10］杨明刚,郭永艳.互联网时代的移动医疗品牌提升方略——以“春雨医生”为例［J］．设计,2015(17):39-40.

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