An Analysis of Photo-Taking before Eating and Food Experience based on 
Psychological Ownership

Abstract

Abstract: It has become a common phenomenon for customers to take food photos before eating, but there are controversies among managers on whether photo-taking before eating influences eating outcomes. As one of the important outcomes of eating food, food experience helps improve customer evaluation and firm performance. This research defines food experience based on the theory of customer experience, focuses on the dimensions of sensory experience and emotional experience and tests the impact of photo-taking before eating on sensory and emotional experience as well as the influence mechanism by two experiments. It is revealed that photo-taking leads to better sensory and emotional experience compared to no photo-taking; psychological ownership plays a mediating role in the effect of photo-taking, and the time of photo-taking moderates the mediating role of psychological ownership. This research conclusions can provide some implications for customer experience management of food enterprises.

Key words: photo-taking before eating, food experience, psychological ownership, sensory experience, emotional experience

LIU Rong, YU Hong-yan, FANG Ai-qiang. An Analysis of Photo-Taking before Eating and Food Experience based on Psychological Ownership[J]. 商业研究.

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An Analysis of Photo-Taking before Eating and Food Experience based on Psychological Ownership

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