Abstract: Under the background of network society, personal information has the attributes of personality, spiritual rights and property rights. It can be individually or mutually cooperated with each other and has strong personal identification and commercial value. It has become an important indicator for enterprises to tap potential customers and business opportunities. The commercialization of personality interests makes it an important commercial competitive resource. As a result, the phenomenon of personal information being collected, used and sold illegally emerges in endlessly, which has become a social public hazard. Personal information urgently needs to be balanced and regulated in the legal field of vision. From the legislative mode, it is advisable to adopt the mode of civil code rights confirmation and individual information protection law single-line legislation, introduce information processing notification and pre-examination system, standardize the collection, processing and use of personal information, and protect people′s rights and interests based on personal information.

Key words: personal information, personality rights and interests, property rights and interests, balance of interests