Abstract: Subversive innovation is different from process innovation and continuous innovation. It is a comprehensive alternative to the mainstream market, with technology and service as the guide, providing consumers with a high-value experience and realizing the cost reduction of relative performance. The changes in production conditions, organizational structure, and output performance are rewriting the general understanding of economics, with the far-reaching influence of fundamental innovation downstream and subsequent related industries, industries, or enterprises, which will bring about changes in production relations such as market patterns and their derived rules and models. The occurrence of subversive innovation has the characteristics of Moore′s law and distributed space and time; by analyzing the combination of effective logical thinking and business models, we can find out the open, structural, reverse and other subversive innovation paths; based on the analysis of technological track and target market,we will find out the high, medium and low levels of subversive innovation that take place in mainstream, marginal and segregated markets.

Key words: subversive innovation, innovation path, technology innovation