Abstract: With the rapid development of emerging technology, especially network technology, virtual exhibition arises and shows powerful driving force for economy, just like physical exhibition. With the help of emerging technology, virtual exhibition organizes and conducts all kinds of conferences and exhibitions in cyberspace, which has characteristics of virtuality, openness, versatility and extensibility as well as advantages of space-time, resources, environmental protection and cost. At present, the existing problems in China′s virtual exhibition are fewer uses, imperfect functions and poor show effect. In order to enable China′s virtual exhibition platform to has great features of information distribution, marketing, exhibits trading, data mining, exhibition management ,service and so on, it is necessary to settle the problems existing in technology and safety as soon as possible, which consequently makes sure of more perfect functions, more human-centered service as well as brand-based construction.

Key words: network environment, exhibition economy, virtual economy, exhibition platform, conceptual design