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中文
The Formation Process of Brand Equiby and the Internal Motivation and Stategy of Food Enterprises building Product Traceability System: Research based on the Effect of Signaling Mechanism on Brand Equity Formation
SHAN Mi-yuan, XIE Yao-yao, LIU Xiao-hong
商业研究 . 2017, (
11
): 7 -10 .
