Abstract: The paper checks the sample data of 205 purchasers in China and discusses the influence factors of purchasers′ rebuy intention for ingredient brand and their internal relationship from the aspects of supplier resources and ingredient brand value Research finds different types of supplier resources have different effects on product core value and market strategic value of ingredient brand, and product core value and market strategic value of ingredient brand have positive effect on purchasers′ rebuy intention;that ingredient suppliers maintain the constant trade relationship with the buyer through implementing ingredient brand strategy needs to have a certain resource base, and this resource can create buyer′s perceived value. Therefore, supplier should allocate and manage different resources according to ingredient brand value type, and increase rebuy intention by transforming resource base into buyer's perceived brand interest.

Key words: ingredient brand strategy, ingredient brand value, purchasers′ rebuy intention