商业研究

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The Impact of Cultural Tourism Industry Convergence on Cultural Consumption

ZHANG Su,HUANG Rui   

  1. (School of Economics and Management,Changchun University of Science and
  • Received:2017-09-27 Online:2018-02-22

Abstract: The report of The 19th National Congress of the Communist Party of China clearly proposed a new task of perfecting the system of modern cultural industry, innovating the mechanism of production and management, developing a new type of cultural format and promoting the development of cultural undertakings and cultural industries. The cultural industry sector focuses on promoting the trans-disciplinary integration of our cultural industry and other industries of our national economy, thus promoting the cultural format innovation and the transformation and upgrading of China′s cultural consumption. Based on the coupling coordination degree model, this article estimates the integration level of cultural tourism industry in 30 provinces and cities in China from 2005 to 2015, and confirms the growth and progress of new tourism industry in our country. The fitting results of the dynamic panel model show that there is a mutual causal relationship between the integration of cultural tourism and cultural consumption in our country, and industrial integration has a significant influence on the upraising of cultural consumption level; the integration of cultural tourism industry provides a more complex and diversified supply for the market to meet the increasing consumer demand for cultural consumption. Therefore, earnestly carrying out the spirit of the 19th National Congress of the Communist Party of China, strengthening our cultural confidence, further improving government functions, cultivating specialized personnel for cultural tourism industry, strengthening investment and financing mechanisms in the cultural tourism industry, and promoting the transformation and upgrading of cultural consumption based on the integration of cultural industry will be an important way to further develop our cultural industry.

Key words: cultural tourism industry integration, cultural consumption, dynamic panel model;The 19th National Congress of the Communist Party of China